Micromax to forge into Russian and Eastern European market

 

Micromax has been extremely successful in India and is all set to overtake Samsung as the No 1 smartphone manufacturer in India.
Micromax co-founder Rahul Sharma unveiled his plans about overseas markets.
He said

Our end goal is to go global as an Indian hardware brand. I do not want to be seen as an Indian company anymore. We have tested waters in markets such as Bangladesh and Sri Lanka and we are among the top three phone brands in both the markets.

We are launching in Russia in December and if I am able to crack Russia, we will also able to capture the whole (of) Europe. We have a couple of products especially for that market, and Google doesn’t work there so we have tied up with Yandex on the application level.

Rahul Sharma also said that they are looking to acquire a software company.He said

The next war will be in software and not hardware. Some massive thing will happen from our side on software. We are already in a lookout for software companies and as and when we find one that fits with the organization, we will do it.